Cookie policy

Cookies are small pieces of information stored by websites on the visitor's device, specifically within the web browser. These cookies record certain user interactions with the website, such as login details, language preferences and shopping cart contents. They are essential for remembering users' specific settings or preferences for future visits and can even collect information about browsing behaviour, which is useful for personalising content or ads.

Although cookies store valuable data, they usually identify machines (browsers) and not individuals. They do this through unique identifiers. As a result, a user visiting the same website from a different browser is often seen as a new user, as a new cookie is created. These cookies can be accessed and set through the browser settings, where users can also delete them if they wish.

1. Functional cookies

Functional cookies are essential cookies that ensure the proper functioning of a website. They remember user choices and actions, such as login details, shopping cart contents and language preferences, to provide a smooth navigation and user experience. Importantly, functional cookies do not record specific data about individual users, but only store information necessary for basic website operation.

Google tag manager Google Tag Manager sets cookies that support various functionalities on a website, in particular managing scripts from other services.

2. Analytical cookies

Analytical cookies collect data on how visitors use a website, such as which pages are most visited and how long visitors stay on the site. This information is used to improve the user experience and to understand user behaviour. They do not record personal information, but they do show trends and patterns.

Google Analytics

Google Analytics is a web analytics service from Google that helps website owners understand how visitors use their site. Through cookies, it collects data on website interactions to generate reports and optimise user experience.

Hotjar

Hotjar is an analytics tool that provides visual heatmaps, visitor recordings and surveys to understand and analyse user behaviour on websites.

3. Tracking cookies

Tracking cookies are cookies that track visitors' behaviour across multiple websites to build a profile of their online activities. They are used for targeted advertising and content personalisation and can be set either by the website or company itself or by third parties.

Google Ads

Google Ads, is an online advertising platform from Google that allows advertisers to place ads in search results, display networks and YouTube, with features such as remarketing to re-engage previous visitors to a website.

Facebook

The Facebook Pixel is an analytical tool in the form of a cookie that helps advertisers measure the effectiveness of their ads, build audiences and re-engage website visitors with targeted Facebook ads.

Bing

The Bing Pixel, also known as the UET (Universal Event Tracking) tag, is a tracking code from Microsoft Bing Ads that helps advertisers measure the effectiveness of their ads and track website behaviour for targeted marketing.

You can delete cookies or prevent their acceptance through your internet browser settings. In your browser's 'Privacy' or 'Browse data' menu, you will find options to view, delete or block the acceptance of cookies. The exact steps may vary depending on the browser you use, but in most modern browsers these options are easy to find and adjust. You can also set your browser to notify you whenever a site wants to set a cookie, so you can decide on a case-by-case basis whether to accept it or not.

3. Cookie management

Make sure cookies are activated in your browser. Follow these steps to activate cookies:

Microsoft Internet Explorer

- Open Internet Explorer and go to 'Tools' and select 'Internet options'.
- Choose the 'Privacy' tab, and set the setting to 'low' or "accept all cookies". (A setting higher than 'medium' deactivates cookies).
- Click 'OK'.

Mozilla Firefox

- Open Firefox, click 'Firefox' in the top left corner and select 'Options'.
- In the 'Privacy' tab, make sure "Let websites know I don't want to be tracked" is unchecked.
- Click 'OK'.

Google Chrome

- Open Chrome, click the three dots at the top right and select 'Options'.
- Go to "Privacy and security" and choose "content settings".
- Select "cookies".
- Check "Allow sites to save and read cookie data".

Safari

- In Safari, go to 'Preferences' via the task menu. (The task menu looks like a cogwheel, or click on 'Safari' in the unfolded menu).
- Go to the Privacy tab. Search for "Cookies and other website data".
- Indicate that you accept cookies.

If you want to visit the website, it is advisable to activate cookies. But if you don't want to, as a user you can also deactivate cookies in your browser. Do this as follows:

Microsoft Internet Explorer

- Open Internet Explorer, go to Tools and select 'Internet options'.
- Choose the 'Privacy' tab and set it to block all cookies. Click OK.
- Mozilla Firefox

Firefox

- Open the menu and select 'Preferences'.
- Choose 'Privacy & Security' and go to 'History'.
- Under 'Firefox will', choose 'Use custom settings for history'.
- Set "Accept third-party cookies" to 'Never'. Then close the page.

Google Chrome

- In Chrome, choose 'More Settings'.
- Scroll down and choose 'Advanced'.
- Under 'Privacy and security', choose 'Content settings'.
- Choose 'Cookies' and deactivate "Allow sites to store and read cookie data".

Safari

- In Safari, select 'Preferences'.
- Choose the Privacy tab and look for "Cookies and other website data".
- Indicate that you do not accept cookies.

Consult your browser's help function for more information.